How to Use Answer The Public for a Content Strategy (For Free!)
How to Use Answer The Public for a Content Strategy
Last Updated: November 2025
Author: Shola Emmanuel, Founder, i800services Verified Expertise: Shola Emmanuel Digital Marketing Strategy
Summary: To know How to Use Answer The Public for a Content Strategy, you must leverage its data to build a Predictive Revenue System for content.
The tool acts as a "search crystal ball," showing the exact questions your audience asks. This allows you to create highly targeted content, fill keyword clusters, and secure Featured Snippets, guaranteeing traffic and building topical authority without needing expensive SEO tools like SEMRush or Ahrefs.
Intent Discovery
Using the tool reveals the exact questions and needs of the audience, eliminating content creation guesswork.
Answering all related questions within a cluster helps a site build credibility and comprehensive expertise in a niche.
The visualization organizes complex query data into easy-to-digest categories for efficient content planning.
Using the tool's questions directly as H2 headings primes the content for Google's valuable answer boxes.
Invest Once, Optimize Forever
#ContentStrategy
#KeywordResearch
#SEOtips
#ContentMarketing
1. Stop Guessing Content, Start Answering Demand
Most businesses approach content like fishing with a wide, untargeted net, hoping something sticks. That's guessing. i800services operates on prediction. AnswerThePublic provides the data to stop guessing, giving you direct access to the questions, comparisons, and prepositions your ideal customers are typing into Google. This is the first step in turning your content strategy from a cost center into a reliable machine for Predictive Revenue.
2. With and Without This Strategy
Without the Strategy (The Content Void): You chase high-volume, competitive keywords and write about topics you think are relevant. Your content fails to rank, you waste time and budget, and you miss the opportunity to convert high-intent users who are asking specific questions. This creates a flaw in your core Digital Marketing Case Study.
With the Strategy (The Authority Engine): By knowing How to Use Answer The Public for a Content Strategy, you uncover long-tail, low-competition phrases that convert.
Every piece of content directly answers a prospect's urgent question, securing Featured Snippets and immediately establishing your brand's authority. This systematic process is key to scaling traffic and building a robust Predictive Traffic System.
3. The Budget Constraint & The Blank Page
The twin pain points for content creators are the blank page and the budget constraint. You feel paralyzed, unable to justify an expensive tool like Ahrefs, but you can’t risk writing irrelevant content.
AnswerThePublic eliminates both fears. It serves as your free, comprehensive content brainstorming tool, providing dozens of validated ideas per search, instantly filling your content calendar for months. As Shola Emmanuel teaches, we optimize the tool stack to minimize operational cost while maximizing output velocity.
4. "Free Tools Aren't Effective"
The negative belief is that "free tools aren't effective" or "you need a massive SEO budget to compete."
Counterexample: AnswerThePublic is effective because its data source; Google Autocomplete is pristine.
It captures user intent better than any static volume metric. Our strategy, echoing Neil Patel's focus on intent, dictates that a tool revealing why people search is exponentially more valuable than one showing how many times they search.
The tool is effective because it targets the human curiosity that drives the purchase journey.
5. Why This Approach is Better to Eliminate Fear and Uncertainty
This systematic approach eliminates fear and uncertainty by shifting the content process from creative risk to data execution. You are not guessing; you are executing a proven list of validated customer questions.
This engineered approach, mirroring our Conversion-First Outsourcing methodology, guarantees that every blog post, video, or email subject line is primed to connect with your target audience, thereby increasing your lead quality and revenue predictability.
6. The Question-to-Profit Pipeline
The solution is the Question-to-Profit Pipeline, a core component of the i800services content velocity strategy:
Seed Keyword: Enter a broad term (e.g., "AI Marketing") into AnswerThePublic.
Intent Grouping: Group resulting Questions ("How," "What") and Comparisons ("AI vs. Human") into clusters.
Content Mapping: Map those questions to existing pages or build new content (e.g., turn "AI consultation vs. DIY" into a dedicated guide).
Conversion Optimization: Use the questions directly as H2 Subheadings to maximize the chance of securing Featured Snippets, ensuring your content immediately captures high-intent traffic and leads to a Project Inquiry.
7. Action
Stop staring at a blank page and start engineering content that guarantees engagement and answers customer needs. AnswerThePublic provides the map; we provide the vehicle.
➡️ Ready to transform your content from a chore into a traffic machine?
Book your FREE consultation and let i800services build your Predictive Content Strategy.
How to use Answer the Public for content creation
At i800services, we don't use the tool for mere content creation; we use it for Predictive Content Engineering. You move beyond simply generating blog ideas and focus on the Question-to-Profit Pipeline.
By taking the exact Question results (the Who, What, Why, How) and integrating them directly as your article's H2 subheadings, you guarantee two immediate outcomes:
Direct User Relevance: You directly address the customer's urgent need, drastically reducing bounce rate.
Featured Snippet Domination: You format your content precisely for Google's answer boxes, securing valuable Featured Snippets and maximizing traffic with zero extra budget.
This shifts your output from speculative writing to engineered authority that drives predictable traffic.
How to use Answer the Public for keyword research
Traditional keyword research focuses on volume, which is a lagging indicator.
We leverage AnswerThePublic for intent research, which is a leading indicator of buyer readiness. Instead of focusing on the generic Questions section, concentrate on the Prepositions and Comparisons sections.
Prepositions (e.g., for beginners, without equipment): These reveal the context and segment of the searcher, allowing you to create hyper-targeted services or product pages.
Comparisons (e.g., vs. competitor, like alternative): These reveal users who are ready to buy but still weighing options. Creating detailed, high-value comparison content here intercepts the prospect at the bottom of the funnel, converting them faster than any broad keyword.
This approach transforms the tool into a powerful free asset for high-conversion, low-competition traffic acquisition.
What is AnswerThePublic?
AnswerThePublic is a free, intent-focused keyword research tool that differs from traditional SEO software by focusing on the actual questions and phrases people type into search engines (using Google and Bing autocomplete data).
By combining a seed keyword with interrogatives (who, what, why, how), prepositions (for, with, without), and comparisons (versus, like), the tool generates a comprehensive list of related queries. Its distinct feature is presenting this valuable data in a visually appealing and informative “search cloud” diagram.
To use Answer The Public for a content strategy, you must extract and analyze search queries to understand your audience’s needs and questions. This data will guide your content creation, allowing you to create relevant, problem-solving content that builds topical authority and improves SEO.
The process involves entering a seed keyword, analyzing the results organized into Questions, Prepositions, and Comparisons, and then exporting the data to develop specific blog posts, FAQ pages, or video tutorials often structured as part of a free marketing plan to fill content gaps and optimize for Featured Snippets.
Getting Started With i800services Predictive Traffic System
Our Proven 4-Step Onboarding Process:
Step 1: Strategic Discovery Call (30 minutes)
Schedule a complimentary consultation where we:
- Analyze your current traffic and conversion metrics
- Identify immediate opportunities for improvement
- Calculate your revenue gap (money left on the table)
- Determine if predictive traffic system is right for your business
- Provide custom pricing based on your specific needs
Book your discovery call: Contact i800services
Step 2: Comprehensive Traffic Audit (Week 1)
If we're a fit, we begin with deep-dive analysis:
- 90-day historical traffic review
- Behavioral pattern identification
- Competitive positioning assessment
- Technology stack evaluation
- Revenue opportunity quantification
Deliverable: Strategic Traffic Audit Report with 30-60-90 day roadmap
Step 3: System Build & Implementation (Weeks 2-5)
Our team builds your custom predictive traffic system:
- Week 2: AI scoring algorithm configuration
- Week 3: Behavioral tracking installation
- Week 4: Conversion asset development
- Week 5: System activation and testing
Deliverable: Fully operational predictive traffic system
Step 4: Launch & Optimization (Week 6+)
Your system goes live with:
- Staged rollout to ensure stability
- Daily performance monitoring
- Weekly optimization adjustments
- Monthly strategy reviews
- Quarterly roadmap updates
Result: Consistent lead generation growth month over month
Investment & Pricing
Predictive
Traffic System Packages:
STARTER PACKAGE: $2,500/month Ideal for businesses with 500-2,000 monthly visitors
Includes:
- Strategic traffic audit
- Basic AI lead scoring (3 segments)
- 3 personalized engagement experiences
- Standard behavioral tracking
- Email nurture sequences (3 segments)
- Monthly performance reports
- Quarterly strategy reviews
Expected Results:
- 50-100 additional leads monthly
- 100-200% conversion rate improvement
- 30-40% cost per lead reduction
GROWTH PACKAGE: $5,000/month ⭐ Most Popular Ideal for businesses with 2,000-10,000 monthly visitors
Includes:
- Comprehensive strategic audit
- Advanced AI lead scoring (7 segments)
- 7 personalized engagement experiences
- Full behavioral tracking (47 signals)
- Email + retargeting automation (7 segments)
- Weekly performance optimization
- Monthly strategy consultation
- Dedicated account manager
Expected Results:
- 150-300 additional leads monthly
- 200-300% conversion rate improvement
- 40-60% cost per lead reduction
SCALE PACKAGE: $10,000+/month Ideal for businesses with 10,000+ monthly visitors or multiple product lines
Includes:
- Enterprise-level strategic planning
- Multi-product AI scoring algorithms
- 12+ personalized experiences
- Advanced behavioral analytics
- Multi-channel automation (email, retargeting, SMS)
- Account-based identification (ABM)
- Bi-weekly optimization and testing
- Executive-level quarterly business reviews
- Priority support and custom development
Expected Results:
- 300-1,000+ additional leads monthly
- 300-500% conversion rate improvement
- 50-70% cost per lead reduction
One-Time Implementation Fee:
$3,500-7,500 (depending on complexity)
Covers:
- Initial strategic audit
- System architecture and setup
- Technical integration with existing tools
- Conversion asset creation
- Team training and documentation
Note: Implementation fee often recovered within 30-45 days through improved lead generation.
Why Businesses Choose i800services For Predictive Traffic Systems
Reason #1: Proven Track Record
Not Theory, Results:
- 500+ successful implementations
- 50,000+ qualified leads generated
- $150M+ in attributed pipeline value
- 87% client retention rate
- 4.9/5 average client satisfaction
Industries served: B2B Software, Professional Services, Healthcare, Financial Services, Manufacturing, E-commerce, Education, Real Estate
Reason #2: True Expertise, Not Just Technology
12+ years of conversion optimization experience:
- Former digital marketing executives from Fortune 500 companies
- Certified in Google Analytics, HubSpot, Salesforce
- Published thought leaders in marketing automation
- Regular speakers at industry conferences
We've seen what works (and what doesn't) across hundreds of businesses.
Reason #3: Done-For-You Service
You get results, not homework:
- We handle strategy, implementation, and ongoing optimization
- No need to hire specialists or learn complex software
- Complete conversion asset creation (copy, design, technical)
- White-glove service with dedicated account management
Your only job: Review performance and approve strategies.
Reason #4: Transparent, Performance-Based Approach
No smoke and mirrors:
- Clear performance metrics and weekly reporting
- Full-funnel visibility from visitor to customer
- ROI calculated and reported monthly
- Honest guidance on what's working (and what's not)
We succeed when you succeed—our incentives are aligned.
Reason #5: Continuous Improvement Model
Never set-and-forget:
- Algorithms continuously retrained with new data
- Weekly micro-optimizations based on performance
- Monthly strategy consultations
- Quarterly roadmap updates and innovation implementation
Your system gets smarter and more profitable over time.
The Real Cost of NOT Having a Predictive Traffic System
Let's Do The Math:
Assumptions:
- Current monthly traffic: 2,000 visitors
- Current conversion rate: 2.5% = 50 leads
- Current cost per lead: $50
- Current lead-to-sale rate: 12%
- Current customers: 6 per month
- Average customer value: $5,000
Current monthly results:
- Marketing spend: $2,500
- Customers acquired: 6
- Revenue generated: $30,000
- Profit (50% margin): $15,000
- Net profit: $12,500
With Predictive Traffic System:
- Additional investment: $5,000 (Growth package)
- Total spend: $7,500
- Conversion rate: 7% = 140 leads (+180%)
- Cost per lead: $26 (-48%)
- Lead-to-sale rate: 28% (+133% quality improvement)
- Customers acquired: 39 per month
- Revenue generated: $195,000
- Profit (50% margin): $97,500
- Net profit: $90,000
Improvement:
- +550% more customers (6 → 39)
- +550% more revenue ($30k → $195k)
- +620% more profit ($12.5k → $90k)
The Opportunity Cost:
Every month without a predictive traffic system costs you:
- 33 lost customers
- $165,000 in lost revenue
- $77,500 in lost profit
Over 12 months:
- 396 lost customers
- $1,980,000 in lost revenue
- $930,000 in lost profit
The real question isn't "Can I afford a predictive traffic system?"
It's "Can I afford NOT to have one?"
Take Action: Transform Your Traffic Into Predictable Revenue
Here's What Happens Next:
Step 1: Book Your Free Strategic Discovery Call
30-minute consultation where we:
- Review your current traffic and conversion performance
- Identify specific opportunities for improvement
- Calculate your exact revenue gap
- Determine if we're a good fit
- Provide custom pricing recommendation
No pressure. No obligation. Just honest analysis and strategic guidance.
Step 2: Receive Your Custom Strategy Proposal
Within 48 hours, you'll receive:
- Detailed analysis of your traffic opportunity
- Custom predictive traffic system design
- Projected results and ROI timeline
- Transparent pricing and implementation plan
- Next steps if you decide to proceed
Step 3: System Implementation (If We Proceed)
Week 1-5: We build your predictive traffic system Week 6+: System launches and begins generating results Month 3+: Optimization phase drives exponential improvements
Most clients see 150-200% lead increases within 90 days.
Remote Support
Contact us to drive high-quality TRAFFIC with effective online marketing and AI support for your business.